Every company needs an awesome set of photographs to use for their social media marketing.  These images help create your companies identity. Business Identity photography is a style of photography that we specialize in, and absolutely LOVE to do!  It’s a step towards commercial photography, but with a more relaxed and editorial feel.  Images are shot on the fly, done more organically, and normally have minimal set up. The idea is to produce a group of photos that relate to your brand and are very versatile in social media marketing.

With Business Identity photography you are able to cross many fields of advertising with each photo taken. Facebook, Instagram, Twitter, blogs, websites, print (Yes, print. It does still exist) and many other outlets all have the capacity to use imagery.  Using the same set of images across all of these marketing options will let your client base begin to recognize you, and your company, by matching the images from one site to another.  Business identity photography helps promote the brand you’ve already created by showcasing many different parts of the whole picture.

Some people say a client needs to have a commercial/advertisement repeated to them at least three times before they make a decision about it. Some say that number is more realistically around twenty. I was told once that people don’t even really pay attention to an ad until they’ve heard or seen it at least eight times. Eight times!  Now, in social media (let’s use Instagram as an example) if you post the same image 8 times in a row you probably will get someone to notice you. Although it’s probably in a way that gets you ‘unfollowed’.  If you were to use eight different images that all work together (same lighting, same feel…) you will more then likely get attention in the way of more ‘followers’ because now you’ve become more interesting.  You have more to share, and more to showcase.  Marketing for social media is a different beast compared to marketing for everything else.  Variety is the spice of followers there.

So, when you think about what imagery you have for your company, how many different images are you using? Are you using one image for everything? Are you using many images that reflect the same idea?  We’ve worked with many companies to create a catalog of images for their social media uses.  These images all reflect the same theme somewhere in the shot, so when put together they match.

Take a look at a couple Identity shoots we’ve done this year.  Notice how they all tell a different story in the image, but each reflects the same tone.